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PCS embassy event success

Friday 21st October 2011
PCS has made a successful re-entry into Europe thanks in part to backing from the Black Country team at UK Trade and Investment.

The company took its new digital document management and publishing system, Knowledge, to Europe’s premier publishing technologies exhibition, Wan-Ifra Expo in Vienna, looking to break new ground in opening up export opportunities.

UKTI also helped organise an event at the British Ambassador’s residence in Vienna at which PCS were able to invite companies from the UK, Austria, Germany, Spain and the USA for a seminar and reception.

PCS managing director Phil Walker said: “We are really grateful to the Ambassador, Simon Smith, for welcoming our guests and to UKTI’s Senior Trade Officer Miles Fisher for his contribution to organising an event which in many ways surpassed our expectations.

“We were able to showcase Knowledge in beautiful surroundings to a select audience with excellent hospitality which created a wonderful atmosphere for networking with some of the foremost names in the publishing industry at home and abroad.”

PCS’s presence at the exhibition for the first time in six years was aided by funding from UKTI’s Passport to Export scheme under the guidance of Black Country Chamber of Commerce adviser Terry Wood.

The company’s stand at the Reed Messe in Vienna drew visitors from across Europe, from the UK to Serbia, searching for potential new systems to manage publishing for print and digital.

Said Walker: “We have made some excellent contacts at the exhibition, a few from completely unexpected directions. Our job over the next few months is to try to transform that interest into firm orders.

“It’s a long time since PCS were playing in the sort of company we were among in Vienna, but it’s been a positive experience, not a daunting one. Now more than ever we as a company know where we need to be and we’ll be doing everything we can to get there.”